Reader Survey 2008
Your Business Magazine (YBM) strives to inspire entrepreneurs and small business owners and promote our growing SME sector. Please help us assess your needs and confirm our target market by completing this survey.

 

About you...

Q1 Where do you live?

Eastern Cape Mpumalanga
Freestate Northern Cape
Gauteng NW Province
KwaZulu Natal Western Cape
Limpopo Other (please specify below)


Q2 How old are you?

Under 25
26 - 34
35 - 49
50+

Q3 Gender?

Male
Female

Q4 What level of education have you achieved?

Grade 11 or less
Matric
Tertiary Diploma
University Degree
Currently Studying

Q5 Are you? Tick no more than 2 blocks

Not working
Currently employed
Running your own business
Wanting to start your own business
Looking for a second income
Retired

Q6 Which band does your total monthly gross household income (before tax) fall into?

Less than R10 000
R10 000 - R19 000
R20 000 - R29 000
R30 000 - R39 000
R40 000 - R49 000
R50 000 - R59 000
R60 000 - R69 000
R70 000 +

Q7 Are you planning to invest in any of the following this year?

Property
Motor vehicle
Computer hardware and software
Fax & copier machine
Office furniture and fittings
Other (please specify below)


Q8 Do you have your own business?

Yes
No

Q9 If no, do you intend...

Buying a franchise
Buying a business opportunity
Launching your own start-up
Buying an existing business
None of the above at the moment

Q10 Do you have internet access? Please tick all that apply

Yes, at home
Yes, at work
No

Q11 In your personal capacity, which of the following financial products do you require?

Life insurance
Short-term insurance
Retirement annuity
Medical aid
Pension scheme
Endowment policy
Other (please specify)

 

About Your Business Magazine…

Q12 Where do you obtain your copy of YBM?

C N A Exclusive Books
Airport Kiosk Convenience store
Subscriber to YBM Expo / Show
Friend Other (please specify below)


Q13 If YBM is not available, what other magazines do you buy?


Q14 What happens to your copy of YBM once you have read it?

Keep it for reference
Circulate it to friends / colleagues
Throw it away

Q15 How many other people look at your copy of YBM?


Q16 What was your main reason for buying this issue of YBM?

Cover headlines
Cover photo
One or more articles on the table of contents
YBM was recommended
Easy to find on the news stand
Value for money
Competitions / give-aways
Other (please specify below)


Q17 What topics in the magazine interests you the most?

Start-up tips
Marketing
Financial management
Franchising
BEE strategy
Export / import advice
Legal advice
Business "How To's"
Technology
Success stories


Q18 What other topics would you like to read about?


Q19 Do you read...

Only the articles
Business opportunities and business success stories
The whole magazine (cover to cover)

Q20 Would you like to see more featured opportunities in the following sectors:

 
More
Less
Not bothered
Agricultural, mining and industrial services
Automotive products and services
Building, office and home services
Business-to-business services
Child-orientated services, training and care
Education and training
Entertainment and leisure activities
Fast food and restaurant
Health and body culture
Personal services
Real estate
Retailing and direct marketing

Q21 If we were to plastic seal the magazine, would that prevent you from buying it?

Yes
No

Q22 Do you enter our competitions?

Yes
No

Q23 What would you consider to be a useful prize?


Q24 As a result of reading YBM, have you…

Started your own business
Purchased a franchise or business opportunity
Expanded your business
None of the above

Q25 If you have any suggestions to improve the magazine, please comment below:


Thank you for your help!
All information will be treated in confidence. If you would like to be entered into the prize draw, please complete your details and click send.

Name
Address
Postal code
Contact number code #
E-mail address

 

 

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