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Franchising in tough times

Guide your business through a recession

In any recession, operational expenses are the first thing that needs attention as businesses go into survival mode, however while curbing unnecessary expenditure is important, business owners need to balance this with tactics that enable them to grow and thrive on the upside. By being strategic and targeted on what you cut back and what you […]

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How to build a prospect list

For many businesses, a prospect list, if built correctly, could be considered the most important “value driver” in their marketing efforts. Creating it takes time and effort, but the benefits pay off.  (more…)

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