Overview

Small business owners need concise and practical information to make better business decisions and to compete in the global market place. Now in its 11th year, the magazine provides practical, actionable and relevant information to help guide business owners through all stages of the business life cycle.

Your Business Magazine covers every aspect of running a business, from idea conceptualisation and securing finance, to managing and marketing a business while expanding it locally and globally. Equally important are the laws governing business and our contributing expert writers keep readers up to date on current and changing legislation and how it affects the SME sector. The magazine strives to remain topical. Editorial independence is applied across the board and all advertorials are clearly specified as such.

Demographic Profile

Readers of Your Business Magazine are business owners and prospective business owners. They are decision makers who need relevant information on current affairs, legislation, management and products and services aimed specifically at the SME market.

• 82% of our readers have Matric +
• 72% are males over 25 years of age
• 25% are based in Gauteng, 18% KZN, 17% W. Cape, 9% Limpopo and 9% E.Cape, followed by a split of 22% for the remaining provinces and other countries.
• 36% purchase YBM for the business opportunities, 40% for its useful advice and articles, 14% to keep abreast with the latest SME news and business solutions and 10% enjoy its success stories.
• 75% keep the magazine for future reference and 25% circulate it to friends.
  
• Assets: 43% plan to invest in PC hardware and software to sign up with an ISP, 28% plan to upgrade their office furniture and fittings, 5% will be purchasing cell phones, 16% plan to purchase a motor vehicle and the balance of 8% plan to purchase other assets.
  
• At least 4.76 people read a single copy of YBM which takes average readership to approximately 60,000 people per issue.
  
• YOUR BUSINESS MAGAZINE attracts investors seeking business and franchise opportunities in southern Africa.

Distribution

• Print run – 20 000 copies
• Distributed nationwide through approximately 1000 outlets, including CNA, PNA, Exclusive books, airport kiosks, Shoprite, Pick 'n Pay and other retail outlets, including Namibia, Botswana, Lesotho, Swaziland etc.
• Individual Subscriptions
• Shows / Exhibitions
• Additional copies are printed to target selected SME's and related support services
• Old Mutual and SME events eg. workshops, roadshows, business breakfasts