The point of SEO (Search Engine Optimisation) in a nutshell is to drive traffic to your website. This increases potential for better return on investment, income and awareness. Your goal is to be found by those who are looking for you.
Tip 1: Keyword Research
- Ask yourself WHAT search terms people would use to search for your product, service or solution online.
- Keep in mind location based terms
- Semantics are important – so ask around for variations on terms that might vary. These include noun and verb-based words that describe your search.
- Create an extensive list and never be scared to ask friends, clients, competitors and the likes about how they would search for you.
Now you are ready to narrow down your list
Create an Adwords account in Google and head on over to Keyword Planner – a nifty self-help tool for optimizing your keyword list for your website content.
Follow the instructions and create a more effective, defined list of keywords. The ideal scenario for keywords such as these would be ones that have a high search volume but medium to low competition. Pick a list of 10 – 20 keywords and use these in a natural language manner in your content.
Tip 2: On-site Website Content
If your webpage has different themes, products, services or locations – separate the more specific themes onto different pages. Use your top 3 keywords per search theme / term on each page. It is ideal to have about 350 words of content per page. Less words causes possible penalties from Google, more than 350 becomes longwinded for a browser or user to read so keep content under 1000 words ideally.
With the above rule, be sure to place a keyword at least once every 100 words and be sure not to oversaturate the paragraphs or sentences with the word in repetition. And check your grammar!
Hint: When writing content, think whether you would speak to a person using this language or tone?
‘Heading’ in the right direction
Make sure your keywords enjoy the prime real estate of a webpage by featuring in the H1 tags and possible a supporting keyword in the H2 tags.
Tip 3: Titles & Meta Descriptions
This is the stuff of a more tech nature – Google’s algorithms read the code captured in meta-titles and meta-tags on images. They are like snippets of code on the page.
Hint: Try out the Yoast plugin by Google, a helpful tool to get your Meta titles and SEO just right
Meta titles increase the click through rate of your page on Google Search. The more enticing and specific the meta-title is, the more relevant the result is for the user and the more clicks your page (and site traffic) is bound to receive.
Hint: Ensure your titles are 61 characters long and meta-titles are 156 characters including spaces. Try to put a relevant call to action in this space.
Tip 4: Regular Publications
This is second most important to the traffic potential on your website after SEO. When Google sees a website is stagnant, it is rated as less valuable and thus ‘pushed down’ in the ranks so to say. So in order to stay relevant, BE THERE. Be there on Social Media, Be there on your blog, Be there in internal linking within your site’s pages, Be there by including social feeds to your website and Be there by creating traffic to your site through regular newsletters, social posts, blog sharing and event publishing to LinkedIn.
Not everyone’s cup of tea
SEO is a style of Online Marketing and every business will have to decide how relevant it will be for their business to invest time and professional help with optimsing their site for SEO.
Seth Van Rooyen of VR-Squared was our Mini Masterclass guest for GrowthXchange recently at the Cape Town Central Meetup. If you realized after reading this article that you need SEO, feel free to contact VR-Squared.