Business Books

 

Get it at CNA, airport kiosks, leading bookstores,
Exclusive Books, selected Friendly 7-Elevens, Spars, Shoprite
and other independent retailers NATIONWIDE


ON THE COVER
18 Jomo Sono...
...on setting goals, business success and teams in crisis.
22 Social entrepreneurship
Not all entrepreneurs are in it for the profit.
26 The Brazen Head:
Expect a true Irish welcome.
28
Write a bankable business plan
Business plans are a fundamental part of raising finance and securing an investor for your business.
32 Strategies for cash flow
33Speed up your cash collection
Here are nine practical steps you can take to speed up your cash collections...
54 Top tips for handling growing pains
The ultimate goal for every business is growth. SME consultant Reanna Rossouw and successful entrepreneurs share their top tips to help you grow your small business.
58 Generate B2B leads in your adverts with effective print advertising


HOW TO:
30 Negotiate during a recession
42 Start up in trucking
100 Recover from a virus


FEATURES
20 Set and achieve goals
38 AutoFocusNews
Looking for a small commercial vehicle to add to your fleet?
42 Get started in trucking
The demand for competitively priced and efficient transport services is ongoing.
48 Auto opportunity profiles
52 BEE for SMEs
62 Directory of business-to-business opportunities
Successful food entrepreneurs share their tips for starting up in this industry.
64 Case studies with a kick
66 Tips for effective email sales letters
Increase the chances of receiving a positive response...
68 B2B Opportunity profiles
72 The basics of marketing surveys
73 Writing a customer satisfaction survey
Measuring customer satisfaction is a great way to focus your business development on the areas that will really make a difference to your customers.
74 In a recession, put everyone in marketing
Motivated employees contribute to creative thinking that can help retain current customers and identify new ones.
76
Create brand ambassadors
78 Beat the squeeze with mobile marketing
Mobile marketing is emerging as a smart and cost-effective means of engaging with consumers at a time when traditional advertising budgets are being slashed.
80 Ambush marketing
- the only way to benefit from the World Cup?
82 Avoid media release mistakes
84 Hook the right candidate
88 Handling instant dismissals
Instant dismissal is a tricky issue - you don't want to end up at the CCMA.
96 Tech Q&A
We answer your questions on online marketing and how to get your message out without spamming your clients.
97 Techupdate
98 Demystifying the cloud
Chances are that you would have heard the term cloud computing, but what exactly is it and why is it important?
99 Web strategy
102 Blogging
You've read articles telling you why you should blog, but are there reasons not to?


Business Expo KZN

Venue: Durban Exhibition Centre
Description: Franchises, business opportunities, business products and office equipment
Contact: Doug Adams, 021 794 5859, businessexpo@intekom.co.za

Expo Dates: June 12 - 13, 2009

 

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